Vardag
I wanted to see what it takes to make a template, so I made one.
Vardag is Swedish for “everyday”. It started as a way to try something new: designing for no client in particular, only for a kind of place I like going to. A small wine bar, a café, a restaurant around the corner. I designed and built it in Framer, wrote a few code components along the way and put it up on the Framer Marketplace.
Client
Self-initiated
Role
Date
2026
Web
Every photo is made in Midjourney, from a prompt I shaped to match the look.
THE IDEA
No client.
Just a place I like.
Most of my work starts with someone else’s brief. This one didn’t. I wanted to design for a kind of place rather than a specific company: a small wine bar, a café, a restaurant around the corner where the menu changes and something is usually on. Then I wanted to see if I could turn that into a template other people could actually use.
Warm paper, one deep blue and monospaced type. Quiet enough to let the photos do the talking.
THE DETAILS
Always changing.
Easy to keep up.
A restaurant's website is never really finished. The menu changes, a tasting gets planned, the hours shift around the holidays. So I tried to make those updates the easy part. Food and drinks live in one CMS collection. Events sort themselves, so past ones move to an archive without anyone touching them. And a small bar at the top shows today's opening hours. A few of these needed code, which was a part I really enjoyed working with.
Dishes, wines and events in the CMS. Each event becomes its own page.
THE LOOK
A Scandinavian look.
Nothing extra.
Good design doesn't have to be complicated. Instead of adding more, I spent the time on the things that carry it: typography, white space and one colour that stands out. A deep blue on warm paper. Fahkwang for headings, DM Mono for everything else, set in capitals like a menu card. Dashed lines instead of boxes, a hand-drawn logo for a bit of warmth, and hovers that switch instantly instead of fading. Stripped back, but not empty. Every detail is there on purpose.
#F5F2EA
Paper
#002FA7
Ink
THE LAUNCH
From canvas to checkout.
Now on the Marketplace.
The last part was making it ready for someone else. I wrote a setup guide inside the project, made the product images, set up a small store with instant delivery, and put Vardag on the Framer Marketplace in October 2026. A small project, but every part of it was mine, from the first sketch to the receipt in someone's inbox.