Tower Helix
Tower Helix is a space built around experience, set high up in Norra Tornen in Stockholm. It’s designed to bring people together – whether for work, events, or more informal gatherings, in an environment where architecture, light, and views play a central role. The ambition has always been to create something that feels distinctive yet effortless to use.
Client
TOWER HELIX
Role
Date
2024-ongoing
Web
My role in Tower Helix has been both creative and structural. I’ve worked with everything from designing and developing the website to building out the CMS and defining how content should be presented across different pages. A key part of the process has been translating the physical feeling of the space into a digital format that still feels premium, clear, and intuitive.
Alongside this, I’ve been heavily involved in shaping the brand externally. Much of that work has lived on social media, where I’ve created ongoing content and campaigns to highlight the space, its flexibility, and the types of experiences it enables. I’ve also produced and adapted material for print and on-site use, making sure the visual identity holds together regardless of where it’s seen. The common thread throughout has been consistency - building a system where everything feels connected, from website to social to physical presence.
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OBSIDIAN
The work with Tower Helix is still ongoing, where I continue to contribute across both creative production and strategic direction. This includes developing new ideas for campaigns, creating content for social channels, and refining how the space is positioned depending on audience and context. The focus is always on keeping the expression sharp, relevant, and aligned with how the space evolves over time.