Tower Helix
I rebuilt a venue's website from the ground up — and won back the bookings it had been handing to competitors.
Tower Helix sits on the 16th floor of Norra Tornen — 400 square metres, eleven balconies, panoramic views across the city. It's built for conferences, events, meetings and podcast production, for companies and private guests alike. My role spanned art direction, design and development, photography and SEO: translating the feeling of the physical space into something that holds the same sense of quality on screen.
Client
TOWER HELIX
Role
Date
2025-ongoing
Web
THE STRAP
Built on Wix, capped by Wix.
The first build got Tower Helix online fast. But a penthouse venue — eleven balconies, conferences, events, podcast shoots — asks more than a template can give. The booking system said it all: too rigid for how the space actually works, so guests dropped off or booked through third-party platforms instead. Every one was a sale lost and margin handed away. The page didn't help either — heavy, slow, quick to bounce — while the SEO fought itself, pages competing for the same searches. A premium space, quietly underselling itself online.
THE NEW STACK
One tool couldn't. The right stack could.
On Wix, Tower Helix was locked to one clunky booking system — no guest checkout, few payment methods, email automation shut off. Framer let me rebuild it around the tools the venue actually needed. First, an upsell path: the studio split into three clear tiers plus a subscription, so guests pick the level that fits and every booking is worth more. Then the booking itself — Bookla, with an advanced calendar and guest checkout. Payments moved to Stripe: more methods, and a clear backend for the Helix team.
THE REBRAND
The space said premium.
The brand finally does too.
Helix came with a stark identity — a logo, pure black and pure white. It fit Norra Tornen's architecture, but Helix is more than concrete and height: it's tailored service, a space built to feel like home. So I kept the bones and softened the rest. White eased into #FAFAFA, black into #18181B, and a warm Happy Orange lifted it out of the industrial. I shot the space myself too — photography and film that catch the light, views and warmth a spec sheet can't, so guests feel it before they book. Same identity, just lighter, more premium, easier to be in — living most fully on the web, where the venue does most of its work.
#FAFAFA
PRETTY White
#FF4F01
HAPPY ORANGE
#3b3b3b
Concrete grey
#18181B
LATE NIGHT BLUE
Impact: in customer surveys after the relaunch, guests consistently said the new brand and site felt more like Helix than what came before — simpler, more premium, more like home.
THE PAYOFF
Faster pages.
Fuller calendar.
The rebuilt site is faster, lighter and easier to move through — and it shows. Pages load quickly, the structure answers the questions guests actually arrive with, and the reworked SEO pulls the right people in instead of competing with itself. So visitors stay and book with Helix directly instead of drifting off to third-party platforms — lifting sales 60%, conversion 50%, and customer satisfaction 36%, with the margin on every booking back where it belongs. The result is a site that finally matches the room: premium, deliberate, and confident enough to let the space sell itself.
