Delta Consulting
I rebuilt a finance recruiter's website into a lead engine — from one web lead in six years to seven in a single month.
Delta Consulting works in recruitment and interim solutions across finance and banking. The premise is simple — understand the role, understand the people, make the match fit. The website just didn't reflect any of it.
Client
Delta consulting
Role
Date
2024-2026
Web
THE ISSUE
Six years online.
One lead.
Delta's old site ran on a generic WordPress template, managed by an outside agency — thin, often outdated, sometimes just wrong. Every change was slow: new colleagues and new services took months to appear, if they appeared at all. There was no SEO strategy, and a build that couldn't have supported one anyway. So the only people who ever landed there already knew Delta — around a hundred visits a month, and in six years the site had brought in exactly one lead.
A generic template, rarely updated — invisible to anyone who wasn't already looking for Delta.
THE FIX
Rebuilt with structure.
Built to be found.
I rebuilt the site around a structure that could pull people in. Every service got its own space, with dedicated role pages to rank for the titles people search and location pages to compete geographically. It carried more than the old site and still ran faster — and I brought it in-house, with full control and a clear view of which pages performed.
But structure alone doesn't keep a site alive. So I built a way of working around it. One example: I shot new colleagues and put them live their first week, each paired with a blog post that fed our social channels — which fed the site right back. It even won back searches Delta was losing, as people Googling recruiters landed on Delta instead of a personal profile. Just one part of a site I now treated as living, not left to gather dust.
From service pages to the matching flow — one structured, interactive system, built to rank and easy to follow on any screen.
THE NEW FEEL
Cold and corporate. Now clear and alive.
The old site was all cold precision — serif type, stock architecture, a formal shell that kept people at arm's length. But Delta isn't cold. They turn red numbers into black, and they do it with care. The site had to feel like that. So I shifted the whole language: lighter and warmer, real photography of the actual team instead of stock suits, and interactive modules that turn a dense recruitment process into something you can follow step by step. What was a stiff brochure now feels modern, clear and alive — a site you'd trust with a hire, and one you'd want to work at.
#ffffff
Very White
#116AEA
DIVE-IN blue
#142530
GREY-BLUE-ISH
THE PAYOFF
A silent site,
now a lead engine.
The rebuilt site did what the old one never could — it brought people in. Monthly visitors climbed around 400%, from roughly a hundred to five hundred, as search finally started working for Delta instead of ignoring it. And the leads followed: from a single web lead in six years to seven in one month, arriving through the contact page and straight off the articles. A site that used to sit quiet became the place Delta's clients — and candidates — actually found them.